Managing International Acquisitions

In the Managing International Acquisition simulation dealt with the spinal fusion and achievement of a foreign national bank overseas. In doing the look for for this project, I found interesting examples of recent mergers of Reebok/Adidas, Nextel/Sprint, and MBNA/Bank of America. The Reebok/Adidas merger is all about stumbleing Nike, the industry leader in market share. The objective of the tieup is distinctly. The dickens companies, which jockey for No. 2 and No. 3 slots behind Nike (NKE ), view their prospects for competing against the Beaverton, Ore., behemoth as better together than apart. (www.businessweek.com) In Europe especially, the shadow of Nike grew big in the last year as the U.S. company surpassed Adidas in the soccer shoe segment for the first time -- for Adidas, a game-changing event equal to, say, Toyota (TM ) surpassing Ford (F ) in U.S. sales. (www.businessweek.com) In the U.S., Nike reigns supreme. In 2004, it had about 36% market share in the athletic-footwear market, according to the Sporting Goods Manufacturers Association International, while Adidas has 8.9% of the U.S. market and Reebok 12.2%. The U.S. ranks as the worlds biggest athletic-shoe market, accounting for half the $33 billion dog-tired globally each year on athletic shoes. (www.businessweek.

com) It is can that this merger is a product of both companies desperation to catch Nike and surpass their market share. Instead of cutting into each others shares and profits, the twain companies uniting in this cause stands a better run into to catch Nike. Nextel and Sprint merger was the most surprising merger that I have been aware of in my young life. The ii companies are no where near alike. Nextel works off of a network platform called IDEN and Sprint works on CDMA platform. These two platforms are not a like. Once doing the research it became clear to why this merger happened. Sprint PCS, which is part of Sprint (Telecom Carrier), valued to separate themselves from the corporation.... If you want to get a full essay, straddle it on our website: Orderessay

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