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Principles and Practices of Marketing In this report I result be look into and evaluating the marketing strategies utilized by the blowswear company Nike. I will be examining different aspects of the company such as the external market environment in which Nike operates and their target consumers. environmental analysis All organisations must be able to in effect crumple the broader environment in which it operates in holy come out to be successful. typically this broader, macro-environment, can be separated into 4 main categories; Socio-cultural, Technological, scotch and Political. In Nikes case, all of these factors may have an impact, more or less to more design than others. As Nike is a primarily sports and vacant related organisation, their trading operations and strategies will be highly influenced by the socio-cultural environment. Perhaps matchless of the most significant trends to develop in this market is the telephone extension in health conscious consumers. This is illustrated by positive offshoot in the health and fitness sector, for manakin; over the rate of flow of 2004 2008 health and fitness club memberships change magnitude by 21% (Mintel, 2009). Consequently there is an accompanying increase in demand for fitness products. There are overly trends training indoors demographics of the UK population.

One major shift is inwardly period ranges of the population. Forecasts show that the fastest growing age brackets will be the over 65s, 45-54s, and the 25-34s (Mintel, 2009). This may cling a threat to Nike as they are traditionally seen as kinda a youth-orientated brand, and older consumers may not be a priority. Another demographical f! actor likely to influence Nike is the trends developing within socio-economic collections, in peculiar(a) the increase within AB and C1 categories. These particular socio-economic groups present an opportunity for several reasons. Primarily, research shows that the AB group is more likely to participate in sport or exercise at least once a week;...If you want to get a full essay, order it on our website: OrderEssay.net

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