SUBJECT: Internet promotions within Renuzit's IMC

MEMORANDUM

TO: Renuzit Senior Management

FROM: ---------------

DATE: 15 May 2004

SUBJECT: meshwork promotional materials within Renuzits IMC

Sales promotion has been defined as a direct shakement that offers an supererogatory value or incentive for the product to the sales force, distri butor, or the ultimate consumer with the primary objective of creating an immediate boost in sales. Consumer oriented sales promotions include coupons, sampling, premiums, bonus-packs, price-off, rebates, contests, sweepstakes, and event sponsorships. These promotions ar enjoin at the end-users who purchase goods or services and are knowing to provide them with an inducement to purchase the marketers brand. Many promotion techniques are currently available and new ones are constantly evolving. tralatitious forms of sales promotions can easily be used via the Internet also. In selecting a technique, a marketer must delve its suitability, compatibility with the brands objectives, and budget parameters.

Renuzit has depended heavily on television and magazine ads, which has worked great. However, by adding the internet as another great marketing tool, the vector sum could only grow. We could use banner publicize on cites virtually related, or even those not, which could increase the traffic to our site.



With banner advertising our company will be able to reach everyplace 60 % of the Internet, create the banner ads cost efficiently, track inpouring traffic statistics, and advertise to the entire network or identify to specific categories.

Another tool would be coupons. These short-term price incentives induce consumers to purchase a product. They not only save the consumer money, but they are effective ways of introducing new products to the public, too. Thus, coupons stimulate runnel and conversion, retain current users, and serve as a exchange device. Allowing consumers to print or request coupons from our site would be an magnificent way to expand in this area.

Sampling allows the...

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