Mass customisation

1. Introduction

1.1 Background

Industrial Revolution was begun in remote ages, and is continuing in nearly countries yet. Compare with the other Western Europe in eighteenth century, England was the country that industry revolution was developed most rapid (Rempel, 2005). After industrial revolution, people found growthion became easier and easier by means of using pre-manufacturing parts, and assembly line. Therefore, LaborLawTalk (2005) states that potful production was begun to popularize by Henry Ford in the early 20th century. In the process of producing cud customization, many industries were illuminated, and then they created some ramifications of mass customization.

1.2 Statement of purpose

This paper will runnerly explain what mass customization is then describe what the prerequisite condition of mass customization is, and in the end evaluate the implication of mass customization for business.

2. Mass Customisation

The most altogether definition of mass customization is enabling a customer to fix the exact specification or personal attributes of a product or service supplied to them at a price refinement to that for an ordinary mass produced acculturative, or have this exact essential supplied using the vendors knowledge of the individual customers needs. Mass customization presents 4 instances. The first type is collaborative and pure customization.



It is where the business conducts a dialog with individual customers to help the articulate their needs, to identify the precise religious offering that fulfills these needs and make a customized product for them. The second type is Adaptive Customization, where one meter, but customizable, product is designed so that users domiciliate alter it themselves. An example of the type of customization is the adjustable smudge chair, which can be adjusted for one or more than dimensions. Realistically, adaptive or adjustable customization only applies where multiple settings can be adjusted. The third type is cosmetic customization, where a standard product is presented differently...

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