Tutorial Response Workbook-seven Written Responses To Set Questions.(200 Words Each)

Week 3 What are some of the risks inherent in very concentrated media ownership structures (Reading : Cunningham turner Chapters 5 and 10While umpteen people believe that the media represents some kind of special conduit for fair play , the fact remains that the media is a business that is first and initiatory out to make a profit . With print and picture advertising in the billions of dollars and radio advertising in the millions , iodine cannot easily forget to whom these media owe their allegianceBe pull in of the emphasis on specie , the media has to produce a story either factual or entertaining , that will pull in large references to regorge high-dollar advertisers . Without the audiences , the advertising revenue will disappear . One affair that any economics student knows is that competition in the grocery is good for the consumer because it pushes prices down and makes for better calibre goods . If the manufacture of a good is concentrated in only one or two producers , this competition is weak , and the product may be expensive , but of low quality (Flew Gilmour , DATE ?. 181The comparable is true of the media . Concentrated media ownership has many risks for the consumers , the people . If the media is owned by only one or two discern players , a monopoly will result , causing a privation of diversity a single-focus of opinion and a lower quality productWeek 4 Should frequent service broadcasters take any acknowledge of ratings (Reading : Cunningham Turner Chapters 8 and 20Public service broadcasters should not worry around ratings . Doing so means playing into the hands of mainstream audiences and can pop off to standardized , uninventive content . An example of public broadcasting that has retained its ability to withstand the ratings game is the BBC Because it was set up as a public model paid by a license fee , it functions as a public service without feeling the need to conform to mercenary and policy-making pressures (Jacka , DATE ,.

345However , sometimes the lack of a wide audience can mean less . This type of broadcasting is meant to be educational , both in culture and in moral philosophy (Jacka , DATE ,. 344 . Attending to ratings will cause two problems . premier , it will cause pressure to conform to the programming of commercial stations , and second , it will not be providing for nonage audiences , those who enjoy programming of a different kindOne alternative to these problems is contingency through prescription radio stations which operate overmuch like prescription magazine services An example is Australia s pot Radio Network , which hopes to make Christian radio ready(prenominal) across the nation (Griffen-Foley , DATE ,br 150Ratings can really cause problems for stations who are trying to bring unique and proper(postnominal) programming to smaller audiences . If ratings are the only thing to take away , then these stations will go off the airWeek 5 Discuss the advantages and disadvantages of the effects of new technology on the media (Reading : Cunningham Turner Chapters 7 , 15 and 18Technology is generally seen as a return to society...If you want to get a full essay, order it on our website: Orderessay

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