Product Mix

Product undulate is a combination of crossways manufactured or traded by the same business house to reinforce their heading in the market, increase market sh be and increase the turnover for more profitability. Normally the product fuse is within the synergy of other products for a medium size organization. However huge groups of Industries may break diversified products within core competency. Larsen & Toubro Ltd, Godrej, confidence in India ar some of the examples. One of the realities of business is that nigh firms deal with multi-products .This helps a firm diffuse its risk crosswise different product groups/Also it enables the firm to appeal to a much larger group of customers or to different ineluctably of the same customer group .So when Videocon chose to diversify into other consumer durable goods like music systems ,washing machines and refrigerators ,it sought to satisfy the needs of the heart and upper middle income group of consumers. The product mix of a business includes product strainings and individual products. A product line is a set of products in the product mix that are closely interrelated either because they serve in a similar way, sold to the similar client groups or have same price range. A product is a incomparable component in the product line that is different in size, cost, look, or some other attribute.

Product choices at these levels are normally of 2 sorts: Those that have variety and range of the product line and those that are modified in the product mix occur over time. Product Mix is the total bod of product choices a company offers their customer. If you make muffins, and you offer blueberry bush and Cranberry, your product mix has 2 choices. The product mix grows as the number of features on the product grows. A true paygrade of the mix can ONLY be done with a feature/option level analysis. That is because customers buy features and options. The strength of the mix is based on how well the feature choices are capturing sales and market demand. Strategies... If you want to get a full essay, enunciate it on our website: Orderessay

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