Servqual Analysis

SERVICE MANAGEMENT FINAL TEST Developing the Role of E-Commerce Sales in Ambhara Hotel to Increase the Selling Through Online Booking Ambhara is a 4-star business hotel set(p) in the heart of Jakarta, in a walking outperform of a obtain center and entertainment bea. This property has 222 populate and four types of room, started from Deluxe, Junior Suite, Business Suite, and Executive Suite. Ambhara does not only when have a pretty large number of rooms, plainly also has 13 function rooms that do-nothing compel from 10 until 300 persons. Looking at those facts, Ambhara is considered as star of the best 4-star hotel in Jakarta. In addition, the choices of food and beverages outlets in Ambhara dumbfound out the visitors keep coming back to this hotel. Despite the fact that Ambhara is usually fully-booked almost every weekday, from a market survey conducted by the business development department of Ambhara, it is concluded that most of the guests are schedule directly through the reservation and/or gross sales and marketing department through phone or e-mail. here comes a question. In the electronic era like today, online shopping or booking can be regarded as an significant aspect in increasing the selling and attracting more costumers, and why do most of the customers make a reservation through e-mail or calling directly to Ambhara?

The answer is that the usance of e-commerce sales in selling or promoting Ambhara through website is not being fulfilled accordingly. It because of the website is not representative to conduct an online booking and the turnover of e-commerces office staff is high, if cannot be said that the position is mostly vacant all the time. In order to farm the selling and expand the market worldwide through online promotion, it can be concluded that the role of e-commerce sales in Ambhara strike to be developed. Questions: 1. Draw the flowchart to show the online booking butt against carried out by the e-commerce sales! 2. Analyze the strength, weakness, opportunity,... If you want to get a full essay, order it on our website: Orderessay

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