This case has to do with an ingredient Mexoryl SX that the company Loreal uses in two of their intersections. It is an ingredient that blocks out UVA rays from your uncase, instead of only UVB rays uniform most other sunscreens. This is very important because UVA rays damage cells, DNA, and buzz off harmful free radicals, among other things. This can lead to skin deterioration and various types of skin cancer.
This product has an advantage oer the competition because it is one of the few and also the most telling UVA blockers on the market. It has great leverage because it is not easily replaceable and no other companies can copy it.
The main selling issues in my opinion ar to educate the public that UVA rays are dangerous and to explain why Mexoryl SX is more effective than the competitors products. For shell I was unaware that an UVA ray even exists. I judgement that regular sunscreen protected me from all the suns rays. Now that I know about this I pass on look at ingredients on the back of sunscreen and maybe I will pay a premium for the Loreal product rather than near buying a normal sunscreen. I feel that some another(prenominal) other people would have the same reaction if Loreal would coiffe out with a large advertising campaign on educating the consumer.
They also have to explain why Mexoryl is the best because graceful soon Johnson & Johnson and Neutrogena will come out with competing campaigns. If the public knows that Mexoryl is bump than the competition they will have less of a find out that the other companies would eat away at their market share.
From what I have read about mexoryl I believe that class by gender and age would be very important. I would try to make and market four different types of sunscreens. They would be directed at women, men, neutral/family, and children. For women I would market the product with a anti-wrinkle type of cream. This could be very effective because many of Mexoryls...If you want to get a full essay, order it on our website: Orderessay
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