Mcdonald’s Marketing Strategy

On our analysis, we think that McDonalds strategy has evolved in new-fashioned years. The analysis below will support our opinion. There are some strategies that McDonald implements in found to achieve a knock-down(prenominal) brand image and reputation, strong global presence, product emergence and innovation, strong real estate portfolio, and achieve a mass of the market share in the realisms fast- provender hamburger industry.
McDonalds trade Strategy
The marketing mix is the combination of price, product, promotion and place that successfully markets a product to focus of McDonalds.
Products
Offer quality food quickly to node at a skinny range and price is the core marketing strategy of McDonalds. It represent that McDonalds non only focus on the quality of the product, but as well focus on the service of the product (Coffee, 2009).
The core and rivalrous items of McDonalds are Hamburger, Big Mac, Big N Tasty, Filet-O-Fish, Chicken McNuggets, Cheeseburger, Quarter excogitate with Cheese, Mc Double, Chicken Selects Premium Breast Strips (McDonalds, 2009).
According to Coffee, N (2005), the perceived secret of McDonalds success is the willingness to innovate, even while melody to achieve consistency in the operation of its many outlets.



For example, its breakfast menu, salads, Chicken McNuggets, and the McLean Deluxe sandwich were all examples of how the company tried to appeal to a wider range of consumers.
McDonalds create theirs products by respecting and evaluating mints prime(a) (McDonalds, 2009). For example, there is variety of people all over the world who prefers variety of products, some may prefer hamburgers, some may prefer some healthy foods, and again some people are vegetarian. McDonalds do have products for all type of customer (McDonalds, 2009).
Besides that, there are provide a good customer services. They longer their operation time, in some cases 24 hours a day. Their also provide a delivery service. Nowadays, McDonald is begun accept debit and...If you want to get a full essay, order it on our website: Orderessay



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