Kudler Fine Foods' Frequent Shopper Program

Kudler picturesque Foods stalk Shopper Program
Chris Frazier
BSA/310
May 1, 2010
Bill Schuyler
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Kudler Fine Foods Frequent Shopper Program
Kudler Fine Foods, a specialty foods store located in San Diego, CA, offers a wide variety of fresh bakery items, produce, centre of attention and seafood, condiments and packaged foods, cheeses and specialty dairy products, and fine wines. Kathy Kudler, owner and owner of Kudler Fine Foods, currently has three store locations in San Diegos metropolitan area. As the business grows, Ms. Kudler is looking for new slipway to expand and market her company. Her most recent final cause is to fabricate a frequent shopper program to reward client loyalty. in that location are a number of potential e-commerce aspects related to the schooling of such a project, including legal, ethical, and security considerations as well as financial justification of the program.
According to the Sales and Marketing knave of Kudler Fine Foods intranet site, the objective of the Frequent Shopper Program is to track get patterns at the individual customer level and provide customer incentives through a loyalty points program.



Unlike many lower-end stores that merely provide store discounts to customers based on frequency of purchases, Kudler Fine Foods has partnered with an existing loyalty points program to provide its customers with points that may be redeemed for high-end gifts, airline upgrades, or other specialty foods. By implementing the Frequent Shopper Program, Kudler will be able to refine its gild and inventory processes, provide a higher standard of customer service, and maintain customer loyalty.
Using a web-based platform for the project provides a number of advantages for Kudler and its customers. Customers will be required to place their personal information into the system so that Kudler can keep open records of individual purchases and the number of loyalty points each customer has been awarded as well as points that have been redeemed....If you want to get a full essay, order it on our website: Orderessay



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