Internship Marketing Shoe Industry

Summary

I.General presentation of PlaceRouge3
A.A traditional clothes fork out room3
B.Luxurious products for international customers4
C.The internal structure of the fellowship5
II.My mission in PlaceRouge6
A.A ratet battlefield on the French shoes brand Feiyue7
B.The study of the retailors scheme8
C.The study of the competitors strategy11
III.Personal improvement14

General presentation of PlaceRouge

A traditional clothes show room

Created by Audrey Manes in 2001, PlaceRouge is a clothes showroom based in London. The innovation is actually simple. They receive different kind of retailors in their sustain place, show them the latest assembly of clothes and try to stag it to them.
Before that step, A. Manes and all her team, go to different places very famous in the fashion world as Paris, brand-new York, Milan and so on. The main goal of these trips is finding the trendiest collection, which exit be wanted by the final customer.
In other words, PlaceRouge is an intercessor between the houses of fashion which will create the clothes and the retailors which will sell the products to me and you. Her job consists in detecting the newest trends and be for certain that it will invent on an other market.



After that, she has to be very persuasive to convince the key retailors in unify Kingdom that the collection she has chosen will be the collection which will work.
To do so, she has to make different kind of studies just about the needs of the customers of course. But the most important part of the work is studying the marketing strategy of marks. As the matter of fact, it is thank to a winning marketing strategy that marks ar able to win a market. Consequently, she has to explain to the retailors how the A mark has wan the A market. Then they think to bum abouther if that strategy could be copied or adapted to the characteristic of the British market.
Finally, if retailors atomic number 18 pleased by the collection, if they are convinced that the marketing...If you want to get a full essay, order it on our website: Orderessay



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