Dominos Memo

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DATE:April 14, 2009
TO:Tim McIntyre- Vice President for corporeal Communications, Regional Managers, favorable Media Team, Communications Contracted Team, Legal Team, Marketing Department
COPY:Corporate Council
FROM:Sr. Communications Manager
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SUBJECT:COMMUNICATIONS Strategy for dominoS VIDEO SCANDAL
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The purpose of this memo is to plan surface a precise communications strategy to address the modern online posting of five amateur videos of eye masks employees acting acts of food contamination at a North Carolina location. eye masks must take immediate action to smear the impact of these videos on our reputation and bottom line.
BACKGROUND
The incriminating videos were discover yesterday, April 13, by a GBLT advocacy site (www.GoodAsYou.org) whose bloggers immediately cognizant Dominos of the incident.
* The series of five videos show a male, dressed in a Dominos uniform, dirty
ingredients by stuffing cheese up his nose and going gas on salami, among many other lewd acts, tour conversing to a womanly coworker about their lack of work ethic.



The tv camera also pans to the order screen showing the customer who the female says would receive the delivery.
* Two savvy readers at The Consumerist have notified us that the male participant is Michael Setzer and female is Kristi Hammond. They are both Dominos employees working at a store in Conover, North Carolina.
* The videos were recorded during normal store hours. They imply that the theater director was in the back of the store reading a newsprint during the recordings.
* Within 24 hours, the most popular video has been viewed more than 250,000 times on YouTube.
* The videos are currently posted on three websites and are spreading rapidly.
DISCUSSION
As you may already infer, these videos are going to have some severely damaging...If you call for to get a full essay, order it on our website: Orderessay



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