to increase the volume of international trade and lowering the price of transactions.
to make SMEs easier to find customers and products and enable them to work together online.
to convey an alternative pit for existing international trade.
To implement Alibaba successfully, however, requires that skilful infrastructure be able to provide a broadloom interaction integration of thousands of SMEs and a verifyful international trade environment involving a network of global firms. Would Alibaba platform be able to integrate the complex business interactions between twain Chinese and overseas SMEs involved in specific trilingual backgrounds, product descriptions, document processing, credit levels and payment schemes? How would Alibaba handle trust and payment problems to make Alibaba to be acceptable to millions of SMEs?
This paper attempts to take Alibaba as a GEM case based on the materials disclosed on www.alibaba.
com and to obtain some experiences and lessons for the future GEM design.
The remainder of this paper focuses on the technical functions of Alibaba and is arranged as follows. fragment 2 defines global electronic marketplaces and lists its main functions. subdivision 3, discusses Alibaba as an evolving GEM platform to show its successful experiences. Section 4 outlines the technical architecture of Alibaba. Section 5 discusses the due date of Alibaba GEM platform by comparing the ideal GEM functions. Section 6 provides a suggested solution to Alibaba for improving its future services. Finally, conclusion is made in Section 8.
2. Global electronic Marketplace
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