Wednesday, November 28, 2012

Gambling Amoung College Students

I. Introduction As part owner of www.EliminatorFB.com, a website that hosts a nationally eliminator style college fantasy football game, I am searching as to whether we should focus our merchandising next year on men in college or out of college. Our game has a $10 per entry fee with a $5,000 prize for archetypical place, so we cant just market to the bonny male, hardly rather to men that gamble. Last year, we focused our market towards college males because it was easier to reach them on a larger scale ascribable to fraternities; however, we did not reach our goal of entries for the season. As an owner, we feel that marketing to college kids is our best chance of gaining a participant in our game, but is that truly the right market? In order to serve up perform this question, I decided to survey males both in and out of college until I got at least 30 that gambled on sports to see what segment has a higher percentage of sports gamblers that wreak at least $250. I chose $250 dollars because as a guild we feel someone who spends greater than $250 on sports wagering will be most likely to play our game. During the survey, I implyed each somebody: 1) If they were in college? 2) If they gambled specifically on sports?
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3) If answer to Question 2 was YES, then I asked them to approximate how much they wager on sports per year in increments of $50. To clarify what I meant by wager, I told them that a wager was the amount of money they place set ashore when they make a bet, and NOT how much they win or lose a year. To eliminate selection bias and manipulate a random sample, I asked males that walked past the union if they would answer 3 quick survey questions to help me with a check project without notifying them of the subject of the survey. If they said yes, then I proceeded to ask the 3 questions and marked the answers on my notepad. The pages of the notepad are attached at the end of this report. II. Analysis and Methods Below are the graphical representations of the answers I... If you lack to get a full essay, order it on our website: Orderessay

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